As I have already mentioned in my initial ideas blog I want to create a horror campaign which is what I did last year and as I have already mentioned through my first few blogs and my pitch, I wanted to use some of my work from last year, especially my evaluations and feedback as part of my research for this year. First thing I personally remember from last year that wasn’t so good was my time management, this meant I ran out of time to do some of my promotional material such as my poster that I had planned on creating to release along with my trailer. I also ran out of time before the deadline to upload a very last minute questionnaire I had sent out, although I forgot to upload this to my blogs I do still have this in my google forums so can view it and use it for my primary research. Although I didn’t have much time to get a decent amount of responses, I did get 8 which is enough to get some small form of feedback to use for my part of my primary research.

Now let’s look at some of the questions I asked, some of the useful feedback and what that means and how it may effect the planning and further research of this project. Three out of five of the questions I asked were just to get some statistics on who watched and followed my account throughout and wether they found it scary or not, these questions are not really important nor are they helpful to my research, however, my other two questions are. They are both very similar questions but worded differently to provoke a slightly different response each time, they are: (1) If you were to improve anything, what would it be? And (2) If I were to do this again what advice do you think would be helpful for me?

Many of the responses are fairly vague but there are a few I think would be useful to take on board when it comes to further research and rough planning ideas, for example, in response to question (1): “Give more context of what the film is about.” This is something I intend on focusing on in quite a bit more detail and from a more critical point of view than I did last time, this will mean spending more time researching and planning my plot and how to properly portray a rough plot line and sub-genre themes through a minute to 3 minute long trailer. Another interesting piece of feedback I got from this questions was: “Maybe include actual footage of a trap or someone being killed to make it seem more enticing.” Again, another good point to take on board when coming to shot  and scene planning – I already have a rough idea of creating a scene with someone tied up in the centre of some kind of satanic ritual – I think creating some moe tension will make this a more enticing experience and will make the audience want to see the film more.

Now let us look at the other question I asked about any advice for doing this project/campaign again (2). First of all we have a response that ties in with the idea of giving more context to the films plot/sub-genre, which states: “Do more posts. within the posts try and give a bit more of an insight as to what the film is.” As I said, this time round I plan on heavily focusing on the plot etc to make sure the film and what it is actually about is portrayed as best as possible. Another very useful piece of feedback is: “Maybe use more promotional methods as if I didn’t follow this page I wouldn’t know about the film.” I agree with this point a lot, I want to look into the best platforms for promoting my work and am going to make an effort to post outside of just Instagram so I can reach a more wider variety of people and demographic.