Final Evaluation pt.2

In my previous blog, I wrote about and reflected on a lot of the beginning stages of my work, research, planning and development etc. However in this blog I wanted to discuss and reflect more upon the other perts of my work, the production, feedback and any final thoughts I have about the pros and cons of this project. First off, before getting into evaluating my production and practical skills I wanted to briefly re-cap my last blog and how I feel my research and planning helped me massively. My production skills and many of the choices I made, such as lighting and angles etc, were made due to the research I had done into horror in general, as well as the other films and short films I looked into.

Production & Practical Skills: There are two main areas of practical production that I feel are the most necessary to cover in this section of evaluation, these are filming and editing. Although I have written blogs on both of these subjects, I feel it is necessary to discuss the pros and cons, as well as the skills I may have developed and learnt throughout this project. Both of these aspect of my project are the areas I feel most comfortable in and I feel I have excelled in during my other projects I have done. Although these are the areas I felt most confident in, this doesn’t mean I didn’t meet some issues while in production and post-production, which is what I want to discuss in this blog.

Filming this short film was officially planned to be done over two days at the end of April, however due to the amount of clips I wanted to re-film and some filler shots I wanted to add into the nightmare sequence, my filming ended up being over 5 different days. This was not really an issue, although my time management could have always been a little better. Even though I met some issues that lead to my re-filming, this had nothing to do really with my planning and I am still extremely pleased about how much my planning helped my work and how the actors documents and organisation helped the production run as smoothly as it possibly could.

I did write individual blogs for the two first days of filming and then a blog for re-filming planning and a blog once my re-filming had been completed, first I want to discuss the first day of filming and how I feel that went and what aspects may have gone better than others. This first day of filming was for scene 1, 2 and 4 and involved only myself and my main actress Ella Ward, who also had her own project to complete while we were working on mine. Due to the setting of my film being at night, I decided to start filming late rather than filming during the day and editing every shot from day to night, so we started filming at around 9pm and finished at around 2am. I had made sure prior to this shoot that my actress had a copy of the script, shot list and call sheet, that I gave to her a few days in advance, so that once we got to filming it could go as smoothly as possible and as quickly as possible.

Although Ella and I were both as prepared as we could be, the first 30 minutes of this shoot did go quite slowly, but this was mainly due to my nerves and insecurities that were soon gone. I wrote about this in my filming blog for this shoot and said: “I am definitely a perfectionist so when my first few shots weren’t coming out the way I wanted them to I got very discouraged very quickly. I of course wasn’t thinking about the fact I was going to edit the way my shots look through shortening the shots and colour grading etc.” My nerves soon went though and this shoot ended up going very well and I am very pleased with the shots that resulted from this.

In both my filming blogs I wrote a little about the equipment I used, how I felt this helped me, as well as any changes I made while filming, either in terms of the shots I had planned to film vs what I actually ended up filming or any change in the equipment I made. I made no changes with the camera I had planned on using and the settings I planned on using (“which is either ‘night portrait’ or ‘night scene’ mode”) however I did make a change on my first day of shooting with the lighting I had planned on using that ended up translating to my next day of filming too. I had started the first few shots of this shoot using my ring light as my light source but ended up switching it off completely and not using it and only using my fairy lights as practical lighting in my scene. My reasoning for not using the light is as I wrote in my blog: “I felt that, even with the orange filter AND my dressing gown draped over it to dull the light a little more, there were still some moments where the light was way too harsh and made quite a few of the scenes way too over exposed. Honestly very little of my final footage involved the ring light, however I did still use it on a few scenes where it seemed beneficial to include, though this wasn’t always the case.”

In terms of last minute changes I made, I also changed some of my shots while on set, in my blog I wrote: “Although I did pretty much keep to the shot list and film many of the shots the way I had planned on, a few were slightly altered, for example; scene 2, shot 2 was originally planned as an over-the-shoulder shot of Ella looking into the mirror and rubbing out the rules. I ended up taking multiple shots with different angles and shot sizes so that I could use the multiple different shots and put them together in editing, rather than just sticking to this one shot that I ended up not being too much of a fan of.” This, I feel, was to my advantage as this particular shot ended up looking much better than it would have if I had filmed what was on my shot list.

The second day of filming was much the same in terms of the equipment I used and in the fact that I did make a few changes to the shot list and added some extra shots of the candles or mirrors etc. This second location for scene 3 (the nightmare sequence) was filmed up in Cumbria, so myself and Ella travelled up to film this scene on the day of filming, we first went to gather all the props then headed over to the location to set up. I focused a lot more on the set design of this scene than I did with any of the other scenes, mainly because I felt this scene was the most representative of the horror genre and so i wanted to show that through the mise-en-scene and iconography of this scene.

This shoot, although it was less involved in terms of the amount of time and shots we had to do, I had more people to rely on as I had another 3 actors for this scene, I also did much more detailed special effect for this scene. In the beginning stages of my project I had looked into some SFX in films such as Saw so I was really eager to include some more detailed and impressive special effects for this scene. I feel that this scene showed my skills a lot more than the other scenes did as I feel like my skills in special effects makeup are some of my strongest skills out of the whole project. I was also quite pleasantly surprised with my set design on this shoot, I was a little nervous about my set design that it may look stupid or tacky or like objects had just been randomly placed but I really think I did a great job of putting my knowledge of mise-en-scene in horror to use in the set design for this scene.

Once I had filmed all this, I had a chance to review my footage before going into the editing stages of my production, I am glad I gave myself the time to do this as this gave me the opportunity to decide wether or not to re-film. I did end up re-filming quite a few shots, most of them due to some focus issues I was experiencing during filming, as well as filming a few filler shots in Cumbria of blood dripping and splattering etc. Since I have linked the blog to this, there is not much else to say about my re-filming as carrying this out was pretty much the same process I did for my original filming dates.

Now onto editing, I stretched my editing blogs out for 3 blogs, each one concentrating on a specific area of my editing. Firstly in my editing I did my basic visual editing, I started this by putting my clips in an order that both followed the shot list and script and that looked the best and most entertaining. Once i had done this I then went through and added in my place cards and from this decided what shots I wanted to re-film, I did this before planning my re-filming so that I could see how these shots would look along with the others and so I would have an idea of where they may look best. I then decided to focus on my nightmare sequence in a little more detail, so I started going through this scene and altering the order of my clips and the lengths, as well as deciding if I wanted to add any more shots or not, I decided I did.

I started roughly editing the style of the nightmare sequence before anything else as I had more of a clear idea of how I wanted this section of my short film to look and feel, earlier in my planning I already had and idea of this: I like the idea of creating the visuals to be quite distorted and glitchy as I want the nightmare section of my short film to feel very uncomfortable and disturbing.” 

After this basic editing I then moved on to the more advanced editing, once I had all my re-filmed shots in of course, this was the colour correcting and filters etc. This blog was very important in terms of changing some of my re-filmed day shots into night shots, this also helped me make sure all the shots looked like they went together and seemed a little more sinister by making the colours a lot less bright and more dull. Colour correcting and editing in general is an area I feel very comfortable and confident with and so I made sure I would be able to show my skills in this section as this is where I feel I excel. Here is what I wrote in this blog that explains some of what I did, “I did colour correcting in two ways, either through the actual colour corrector, by adjusting the tones, saturations and colours, or by using coloured filters to help further this effect. I ended up using mostly a filter called “cool tones”, which does exactly what the name says, makes the colour of the clip more cool toned.”

My final piece of editing I did was all the audio editing, in horror the audio and sound queues are extremely important in creating the right atmosphere and mood, and so I feel I spent quite a bit of time perfecting this. I first edited my ‘chanting’ track, this was my main audio for my nightmare sequence that I recorded myself and edited in Adobe Audition, I edited a few different clips of this and sent them out to my audience and peers so that I could gather some primary research and audience feedback at all stages of my work. I am very glad i spent the most time focusing on this piece of audio as this, in my opinion and many others, really helped create the mood for this scene and created a very creepy and sinister atmosphere that I feel tied in with the context of the film and the visuals of this ritualistic scene.

Once I had done some audio editing to the chanting, I then moved onto the rest of the audio and music for my short film, again, I wrote a full blog about this but will go over the key points here. To keep with the idea of creating a very uncomfortable and disorienting scene I decided to add in some audio tracks of reversed sounds like some reversed chanting and reversed glass breaking. I feel both of these added an element of discomfort to the viewing experience of this scene and I am very pleased and impressed with how this worked in the final project. I also then moved onto looking at and adding the music to this clip, I tried my best to find music that was both creepy but also free for me to use, I thought I had found some but after receiving a copyright strike once I had uploaded, it seemed I hadn’t. I then looked into the strike and it seemed this wouldn’t effect my work in anyway so I didn’t feel the need to replace the music as the only effect it had to my video (making it non-monitizable) was irrelevant to the project and the outcome.

I included plenty of screenshots in these blogs I wrote about the editing process and since this is an already very long blog, I feel no need to add them again.

Audience Feedback: Moving onto the audience reaction, I was so overwhelmed with how positive the feedback on my film was, I had practically no negatives to consider and so I feel that means my project was an overall success. I uploaded my short film primarily to YouTube and attached a questionnaire in the bio of the video to gather feedback, I also did a small amount of promotion on my Instagram account as this account reaches the same target audience that I was trying to reach with this film.

I got the majority of my feedback from YouTube as this is where I could see all the analytics on the actual video, whereas on Instagram all I could see was if my posts lead my audience to click my website link, which was the YouTube link to my video. I was very pleased to see that a lot of the choices I made in order to reach a wider audience, for example putting “short horror film” in the title of the video, actually worked in my favour.

I wrote a separate and in-depth blog analysing and reflecting on my audience feedback so will not say too much here and will just link that blog here.

Final Thoughts: Comparing this final short film with what I had initially planned on creating in my proposal and pitch, I can definitely see how my work, majorly my research has shaped my idea into becoming what it did. I think combined with my exciting knowledge of the genre, my research helped me understand more about the themes and subjects I wanted to use to create the story of my short film.

Overall, I am so so pleased with my work and how my audience reacted to my hard work and I definitely feel I made some very good decisions along the way of researching, planning and production that contributed toward the overall success of this project. If I were to do this again, which I hope to in the future, I think my biggest downfall would definitely be my time management and organisation as I am, and will probably always be, a very frantic person. Despite this though, I feel through this project and the last two years of this course I have gained so many skills and have developed my knowledge of film and specifically the horror genre MASSIVELY.

To think I started this course with no knowledge of media or how to create a film or even write a shot list and to see where my skills are at now is amazing and regardless of what grade I get at the end of this all I am so proud of myself and want to say thank you to all my teachers, Andrew especially, for helping my along the way and essentially getting me to the point of creating this short film that I am so so so happy with.

 

Final Evaluation pt.1

My final reflection will be a round up of all my thoughts on this project, where I think I could have done better, and where I think I excelled. I wanted to do this section by section to keep this blog clear and organised and to discuss each topic in more detail. I will also be linking the blogs I am referring to throughout, this will help link my reflections to the initial blogs of ideas, research and planning. This blog will be about the research, idea development and planning I did for this project and then I will do another final reflection about the practical skills, audience reaction and overall conclusion.

Intentions: My intentions for this project weren’t initially what my project ended up becoming, I initially was going to do a re-make of last years FMP, a horror film trailer and social media promotion campaign. Although I did not end up doing this after all, my final project still had some similarities to this initial idea, for example, the genre, the style and the platform. Soon into my research and idea developing, I decided I wanted to create a short film on its own rather than a trailer along with a campaign that i initially wanted to create.

Developing Idea & Research: First, I wanted to discuss this initial idea a little more and which aspect of this idea I ended up using in my final work and which aspects I completely abandoned. Looking back at my very first blog, I mentioned that I wanted to focus mainly on the 7 deadly sins and their punishments; I wanted to focus on this as the horror campaigns main topic as I felt it would be an easier subject to create an understandable storyline from. I very soon abandoned the idea of using seven deadly sins, as I remember feeling that I couldn’t single handedly create all the very detailed special effects and practical effects to convey the extremely gory punishments for all these sins.

The next stage of developing my idea was looking into Satanism, I spent a lot of time looking into, researching, and planning my project around the idea of Satanism. At this point in time though, I was still planning on creating a trailer and social media campaign, and this didn’t change until quite far into my researching stage. I first mentioned my idea to use the subject of Satanism in my plot in a blog about starting my project, at which point I was planning on making my horror trailer very gory and so wanted to incorporate a lot of SFX. To make this very gory and slasher-like, I decided the best way to do this while still focusing on Satanism would be through the topic of rituals and human sacrifice. I, of course, ended up changing this idea and, although still focusing on Satanism, I wanted to work more on the ‘supernatural’ sub genre than the ‘slasher’ sub genre.

I ended up doing a lot of research into Satanism, which then translated into a lot of my planning and production too, the majority of my research around satanism was from one single book, The Satanic Scriptures. I felt it was a good choice to use a book like this for my research as it was written by a member of the Church of Satan and so is very reputable in terms of what Satanism is and what they worship. I also used this book to look into parts of the religion such as rituals and symbols etc. This book helped my develop my ideas massively, as I learnt a lot about what Satanism actually is and that I wanted to focus on the more ‘fictionalised’ version of Satanism. In a blog titled “what is satanism” I said “Of course I have read some horrific things about many satanic groups – most of which aren’t true anyway, for example the “baby-eating” cult in London – however, through research I find that their fundamental values and the bases of the religion itself is really not what we see portrayed through thee media and in the horror genre specifically.”

By the time of deciding I was going to focus on the more trivialised version of Satanism, I had also already decided that my project would no longer be a trailer and campaign but instead would be a short horror film. I wrote about why I was changing my idea to a short film in a blog titled “change in direction“, in this blog I said, “I was also very interested in the idea of cults and rituals to help build my story line and plot, however since starting my research and reading into and about the Church of Satan and satanic cults I have come to realise the ‘torture-porn’ I was planning on may not be necessary – although I will still do some research into Saw from an SFX point of view, I do not plan to make my work as gory as I had initially intended.”

Although I decided to focus more on the trivialised and fictional version of Satanism, I still used this book to add in some aspects of realism, for example, using it to help decide on an idea for a symbol and giving my research a starting point with looking into rituals and deciding how I wanted mine to looks, as well as wether I would direct my ritual scene based off of a real ritual or just fictional.

My idea for this project started properly forming once I had thought more about what I actually wanted the plot to be, since I wanted to focus quite heavily on my films story line, the plot was something I wanted to start considering quite early on in my research and planning stages. I went back and added to and changed the plot quite a few times during the research and planning stages of this project as I wanted to make sure I could see a clear growth of my idea. In this first blog about my plot ideas, I started exploring the idea of using nightmares or night terrors to help structure my story: “I have also decided that I would like to base the structure of my short film around the idea of nightmares and/or night terrors as I think this may be a great way of helping build a plot/storyline.”

Through more research into other films, topics and ideas, I developed my idea from what once was a ‘torture-porn’ film trailer and campaign to a supernatural and phycological short horror film. From deciding roughly what I wanted my plot to be and what sub-genres I would be focusing on most, I then felt I could move on to looking and researching into other films of similar sub-genres as well as some short horror films to get an idea of subject matter, style and length, as well as many more technical aspects like lighting and framing inspiration. I looked into many films such as “As Above So Below”, “Saw” and “Hereditary” for inspiration on everything from shot framing to special effects makeup, as well as looking into other films and developing my idea from them, I also continued to research and gather ideas from Satanism. For example, I used the Satanic Aesthetics chapter in the book I mentioned earlier to develop my ideas on how I wanted my film to look and the overall style and subject treatment of Satanism, this also lead to some research into surrealism to, again, develop my idea and to get more prepared for my planning.

Once I was well into my research and almost at my planning stages, I realised I would need something to tie in the nightmare aspect into the film, so I decided to look into subjects like Tarot Cards and Ouija Boards to pad out my plot and to help make a clear and coherent storyline. Once doing research into that I was ready to get onto the official planning of my short films storyline, I think my research into so many different topics and subjects definitely helped me create the final storyline and plot that I am very proud and happy of.

Audience: I also did quite a bit of primary research into the horror demographic and therefor my target audience, I wanted to show my awareness of the genre as well as showing that I understand who I am going to be targeting with my film. I think by understanding the genre I am working within as well as showing my knowledge and previous work within the genre really helped me with the planning and evaluation parts of this project. I used a bit of previous work I did during this course for some of my contextual research, the project before this one started was an essay about horror and the popularity of this genre and what makes it up. I used this essay as contextual research as well as to discuss my target audience.

As well as using this essay to get more insight about my demographic, I also did some primary research and sent out a small questionnaire to my classmates and to friends and family on Facebook, I did this to get some statistics to back up who I already thought/knew to be the target audience of horror. This I think, again, helps prove and further my understanding of the genre and who I am marketing towards and who I will be getting feedback from. Getting my target audience stats also helped me decide where to post my final project and where would get best engagement with my audience.

Pre-Production, Planning & Organising: Although planning, pre-production and organisation is obviously a very important and ‘make or break’ part of my project, most of what I planned wouldn’t have been thought of without the amount of research into different subjects I did. Much of my planning was pretty much just putting most of what I had already talked about in my blogs into a more professional and official document or action. There were many different stages of planning I went through, most of which was just in my head while researching and gathering ideas and that eventually became my final plot and storyline, shown in my treatment. However other aspects needed some more detailed and professional planning, such as getting my locations sorted and putting together a shot list, script and storyboard.

First I wanted to discuss the planning I did around getting a location for this film, part of this was easy as I was always planning on filming 3 out of 4 scenes at my own house so there was barley any prior planning needed for this other than a location recce and sorting out props etc. However, my location for my nightmare sequence was incredibly hard and frustrating to organise, granted I could have always been a little more pro active but never-the-less it still took a lot more planning that I had thought it would. Initially, I contacted a historic building that parts of had been abandoned and left alone, after getting in contact with them, who didn’t reply for a week or two at least, they explained that there was construction going on at the site and so there wasn’t really an option for me to film in this. That was fine, so I then did a little more research into other places locally that I would be able to film in, no luck there either, so I then contacted the local council thinking they would know about the buildings in the area and who I would have to contact for permission, no reply for them either, sadly. Finally, a family friend got in touch after talking to my mum about my project, and offered the use of a barn at the back of a old building up in Cumbria, and it was perfect and is what I ended up using as my location for that nightmare scene.

Next, I started tying up loose ends on my films story, this meant writing a synopsis (linked earlier in this blog) for the film and from there creating my script and shot list. I wanted my story to be told through the visuals rather than a dialog, and so, in order to tell the story this way, I wanted to plan my shot list and script first before planning to much else so that I could start seeing everything come together and get an idea of how my final film would look. As well as the visual spect of my film I planned other aspects such as the title of my film and some of the props and SFX, including the symbol carved onto my actors skin and its relevance to my story.

Since I did individual blogs on all my separate planning documents, I don’t feel there’s much else to talk about here other than how I feel they contributed to the overall success and finalisation of my short film. A lot of my planning and research kind of merged into one another in terms of where I was getting inspiration and when I was applying it to the planning and production of my project. I am especially happy that I spent the time I did focusing on the story of y film and how I wanted to portray that through the visuals, as well as how I wanted to tie in the elements of supernatural, satanic and cults, and the gore. One aspect of my planning and organisation that I feel was miles better than I have ever done it before in previous projects was the communication between myself and my actors. I printed out copies of the shot list, script and call sheets that I gave to each cast member and had a copy of myself, I think this helped massively when on set with keeping track of my planning and keeping everyone of the same page about their roles and their involvement with the filming. I also feel I did a good job of implementing and embedding all my research and contextual awareness into my planning an therefor into my final product.

 

 

 

Editing: Filters, Colour Correction etc.

In this last editing blog I will be talking through the colour correction and filtering process of my editing. I spent a lot of time on this part of my editing for a few reasons, mainly because a lot of my original footage came out a lot more yellow than it had seemed to be while filming, but also because I filmed many of my clips again and on a different day and at different times. A lot of my re-filmed clips had to be filmed during the day due to the lack of time I had left, and so the colouring on these clips, as well as exposure and saturation, is very different and so I had to focus quite heavily on the colour correcting of all my clips to make sure everything looked cohesive. As well as doing a lot of colour correcting, I played around with several filters to see how they would effect the look of my film, all of which I am going to talk about in detail within this blog as well as showing the before and after screenshots of many of the scenes I did this work on.

Colour Correcting & Filters: Colour correcting and editing ended up being one of the saviours of my work and helped turn it from a very sloppy looking film into something much more professional looking. I did colour correcting in two ways, either through the actual colour corrector, by adjusting the tones, saturations and colours, or by using coloured filters to help further this effect. I ended up using mostly a filter called “cool tones”, which does exactly what the name says, makes the colour of the clip more cool toned. I decided to use this as my main issue was that the majority of my clips were way to warm to the point where it actually looked quite orange in some clips, and so adding the cool toned filter both helped with that colouring issue as well as making the clips fit inside the horror genre better by being more muted and creepy.

Below are some side by side screenshots of some clips with and without this filter. First I added the filter to the clips and then adjusted them ‘amount’ in the clip inspector next to the clip, I also then brought the saturation up a little so that, even though still a lot cooler, the original colouring of the clip isn’t completely washed out or lost.

Another very important piece of editing I did for this short film was the ‘day to night’ editing that a few of my clips required. I had to do this because when re-filming, some of my nighttime shots had to be filmed during the day due to time issues and having to get the clips filmed ASAP. I am in no way an expert at this type of editing but found it fairly straight forward once I found the right filter, so below is a screen recording of how I did this and the steps I took to turn a day shot into looking like a nighttime shot. https://drive.google.com/open?id=1hHDcnJi4MrF3xbib0RlQecW-yEUu8klw

The final piece of filtering I did was on the credits, I wanted the credits to be as creepy as the rest of the film and to seem like they are part of the film rather than just added at the end with no thought into how they looked. So I added the text and background videos then added the “aged film” filter to make the clips seem more jittery and distorted. Although the credit clips may seem fairly insignificant, I am very glad I added this filter to the clips.

Copyright Claim

So, when planning my soundtrack for my short film, I had to plan for non-copyrighted music so that my video wouldn’t get striked, muted or taken down. I originally found some music I really liked and made my own version of my short film using this music, however, I couldn’t use this music for my official and finalised film as it was copyrighted and getting the rights to use this music would be nearly impossible. Since I couldn’t use this music for the version of my short film that I would be uploading, getting feedback on, and using for my final submission for this project, I had to re-think my audio.

I found some great non-copyright music on youtube that was free to use and was completely legal. This video had “royalty free” in the title as well as “no copyright music – free to use” in the description below the video and so I was very confident that this would be ok to use and no problems would occur for using this. This video also had no claims on it (or at least no public claims) which further convinced me I was ok to use this and share it in my work. Here is the link to that YouTube video: https://www.youtube.com/watch?v=2O4q4zMBbHQ&list=PL7fusMGA68RaoKOYUuerloUBwVMJ85EHR&index=10&t=68s

I uploaded my work and for the first few days there were no issues with any of my video, however, after a few days, I checked my video and saw this: Screen Shot 2019-06-06 at 15.31.38\

I had received a copyright claim. This was very confusing to me as, as I mention above, I was under the impression that this was covered by fair use and that I had the rights to use this music as it was said to have no copyright and was royalty free. I then decided to look into the details of this claim to see how it had or would affect my work and if replacing the audio was something I needed to consider.Screen Shot 2019-06-06 at 15.32.21.png

As shown in the screenshot above, my work was not affected by this in anyway except that I couldn’t make money off it, which I never was nor ever intended on doing. Since this was the case, I felt replacing the music wasn’t necessary after all and that I could leave my video just the way it was without getting into any trouble for it. Although this doesn’t actually effect my work in anyway, I still thought I could try and dispute this and send off a form to conclude why my work had been claimed as it was said to have no copyright, I simply filled out a quick form and answered a few questions and sent that off to YouTube, who will email me with any updates on the situation.

Screen Shot 2019-06-06 at 15.35.47

All in all, I am not really bothered if the claim stays, as I said, it doesn’t have any effect on my work, but still thought it was an important thing to reflect on through this blog.

Audience Response

In this blog I will be looking at and discussing the response and feedback I got from my short film, this will include looking at YouTube analytics and comments; Instagram analytics and comments; my questionnaire feedback; and any personal messages I received regarding my work. I wanted to talk about each aspect in sections so that this blog is as clear as possible and I can see where I got the most engagement and feedback and where I may have lacked a little in views. I am going to be focusing mainly, and in more detail, on the YouTube analytics as this was my main area I wanted to get engagement from, but I will discuss all aspects of my audience reactions and responses.

YouTube Analytics: I thought I would discuss my YouTube analytics first as this was my main uploading platform for my work and is where I personally sent everyone to go look at my work. Even through my Instagram, I redirected everyone to this YouTube link as I thought having the majority of my feedback and analytics in one place would be much more helpful for this portion of the evaluation. 

First I want to look at views and where these views came from, I got, at the time of writing this blog, 347 views. I am very pleased with this amount of views considering I didn’t really do any type of advertising, apart from posting on my Instagram, so to get this many views without the help of advertising or marketing is more than good enough for the sake of this project and evaluating the response. Since posting this video to YouTube and writing one of my previous blogs about uploading, I have had more time to play around with the analytics part of YouTube and see what this shows and where I can see everything. YouTube has an extremely wide and detailed set of analytics to show who has been viewing my work, where they found my work, the watch time and much much more. Although this was all quite overwhelming to begin with, I have combed through these analytics and screen-shotted a few things I felt was interesting and relevant to how well my project did and what was a direct result from some of my actions.

Screen Shot 2019-05-28 at 18.09.00.png

One aspect of this I found very interesting and very pleasing to see was the traffic sources, more specifically the ‘suggested videos’ and ‘YouTube search’, these show how people got to my video either by what they searched and by what they were watching beforehand.

The YouTube search analytics show that the majority of the searches that resulted in my video coming up, apart from one “balloon sex”, were along the lines of “short horror film” and “horror short”. This is extremely pleasing to see as, as I mentioned in a previous blog, I had specifically put “A Horror Short Film” in the title so that when people searched for something along these lines my film would appear. So, I am sure you can imagine how happy I am that this actually worked and contributed towards the success and views of my short film.

Screen Shot 2019-05-28 at 18.21.07.png

The traffic source from the recommended videos was surprisingly random, though many of them were also horror films, short films, or student films. This, I am assuming, is due to the tags I placed on my video as I purposely tagged “student film” and “horror short film” to my video so that hopefully this, being recommended after similar videos, would happen.

Screen Shot 2019-05-28 at 18.28.17.png

Another traffic source analytics that shows where people found my work from is the ‘external’ traffic source, this again, shows where people found my work. But more specifically where they found my video outside of those that found it through YouTube directly. This shows that the majority of external traffic was from Facebook and Instagram, these were both intentional, in a way, as I had purposely promoted my short film on Instagram and had also shared the link to my Facebook where I encouraged others to like and share. This has all obviously worked in order to get views and reach a wider audience, which is what I was hoping to be the outcome of this.

Screen Shot 2019-05-28 at 19.21.43.png

Another graph I was showed in my YouTube analytics was this one below showing the “audience retention”, or in other words: how long the audience watched the video for. It shows that the average is around 1:56 minutes which isn’t even half way through, I am of course disappointed by this a little bit but am not completely shocked now that I have re-watched my finished product over and over. I, and some others, shown in my questionnaire responses, agree that my short film had a little of a slow start to the story and that the most enjoyable part of this short film is the nightmare sequence. However these analytics show that many people stopped watching before the nightmare sequence even showed.

If I were to do this again and, in the future, if I decide to make any other short films or feature length films I will focus much more on things such as script writing and story telling in film, as I feel this is where I fell short. I can definitely admit that my strong points lie in directing, editing and SFX and not necessarily script writing, which is very evident through this film.Screen Shot 2019-06-03 at 10.29.01Screen Shot 2019-06-03 at 10.33.25.png

Lastly in my YouTube analytics, I wanted to look at the responses to my “poll card” that I placed at the end of my video. Although this only got 3 responses, out of now 400+ views, it does say that all the people that responded replied with “yes”, and since this is in no way a main source of responses for this evaluation, I am still pleased with these few responses.

Screen Shot 2019-06-03 at 10.30.14

Instagram Analytics: In terms of my analytics on Instagram, I decided only to focus on two main things, my “content” and the website clicks on each post I posted for this project, and my “activity”, especially the “website clicks” and “profile visits” analytics. I am focusing on these because, for the sake of promoting my work, likes and saves etc, really isn’t as important. I am looking at these analytics as they show if these posts actually did what I intended for them to do, which was to send people from my Instagram to my YouTube video.

As the screenshots below show, this is exactly what these post did, I had changed the website link on my page to the YouTube link, as I talked about in a previous blog, and these screenshots show that within the week of posting these posts I had 64 website clicks, whereas I usually have none. This is also shown through the other screenshot of my content as none of my other work ever gets any website clicks whereas these promotional posts did exactly that.

 

Questionnaire: As well as all the analytics and statistic I received to show how many people watched and where my audience came from, I also wanted some direct feedback from my audience so I can get an idea of their opinions on my short film. I made sure to make this questionnaire little more detailed than some of my previous ones for other projects by having 11 questions with different variations of detail in the answers I was asking for. Some of these questions, for example, the first 4, were just to get an idea of what kinda of demographic I reached with my work, where as the others are more about the audiences opinion and thoughts of my short film and how it could have been improved to be more entertaining.

The first 4 questions were very generic questions just to give me some context of who was watching my short film so that I would consider this when looking at the responses to the other questions. My first two questions show that the majority of my audience in this case are females between the ages of 15 and 20, this will most likely be due to the fact that my main promotion, other than a few Facebook shares, was through my Instagram page, which is dedicated to makeup and so has a predominately female audience. The age aspect makes sense due to the subject and topic matter, since this is the age group that tends to be interested in the Horror genre in general, and so I was expecting for this question to get this kind of response.

The next two questions I asked were more specifically to do with the genre and if this audience is already an active horror fan or wether this is some of the only horror they watch. The majority of answers to “do you ever watch any horror” were yes, which means I am getting responses from people who are already aware of the genre and so have something to compare this short film to. However, the next question asked how often they watch horror and the answers overwhelmingly consisted of “sometimes” and “rarely” which means that, although this audience may be somewhat familiar with horror, they aren’t necessarily avid horror fans. Although this doesn’t really change much in terms of my other responses, it does mean that the audience may not have been too picky about the themes in the film as they don’t eat, sleep and breath horror.

 

These next two questions are also quite basic questions but are more important of gathering the overall audience reaction to my short film. In response to the first question, asking wether the audience enjoyed my film or not, everyone who filled out the questionnaire replied with “yes” which I am so so thrilled with.

The reposes to the second question in this screenshot is also overwhelmingly positive and with only one answer not being “yes.” Here I was asking my audience if they felt this short film fit well inside the horror genre, I asked this because I feel horror can be a very subjective genre and so felt it was important that my audience felt that there was no doubt this was a horror short film and not a thriller etc. The response that states “sort of but not a scary horror” is fine by me as I was going for a more uncomfortable and disturbing horror than a jump scare kind of horror.

Screen Shot 2019-06-03 at 11.34.09

This next question was much more important than the previous ones to getting an accurate idea of my audiences opinions on  my short film, I asked what their favourite part of my short film was, and pretty much every single response related to the nightmare sequence or something within this scene such as the SFX. This is the best response I could have gotten, in my opinion, as the whole film did really revolve around this scene and I put much more effort into this aspect of my film. Another response that I felt was note worthy said: “loved the entire “aesthetic” of the short film and I found it very fitting with the plot”, this response is very pleasing to see as I was really conscious of my films aesthetic and how it related to the plot, subject, and style of the film.

I then asked the opposing question, what their least aspect of the film is, and the responses, like last time, are mostly quite similar. Mostly the responses were either to do with the drugs, the blood, and a slow start, the first issue with drugs and blood is down to personal preferences and opinions and so there isn’t much about this I could change, as you can never please everyone. The other issues with a slow start I have already briefly discussed when looking at the watch time analytics on YouTube, and can say I do agree with this to an extent but I feel I did the best with the skills I had and will admit that script and story writing isn’t my strong point. However, even though this is a negative, I still got 100% on my earlier question about wether they enjoyed my film, this shows that the slow start wasn’t enough of a negative to have ruined the viewing experience.

My last question, which I will also put the screenshot of here, also shows that my, not so great, story writing and telling lead to a few people saying the story wasn’t completely clear.

Screen Shot 2019-06-03 at 11.36.07

This next question is a little more basic again but I was very pleased to see that everyone who filled out the questionnaire, despite any issues they had with my film, would still be interested in seeing more work from me in the future.

Screen Shot 2019-06-03 at 11.35.37

Finally, I asked the audiences opinion on any changes they would make to the film in order for it to be more enjoyable and why they would make these changes. The majority of responses said they wouldn’t change anything about my work, however a few mentioned the slow start and a few also mentioned the drugs use. Both of which I have already talked about in this blog.

Comments & Personal Messages: I received a few personal messages and comments as well as all the other analytics and responses to the questionnaire so I felt it would be worth showing a few here. There isn’t much else I could say about this that isn’t obvious through the screenshots alone.

Screen Shot 2019-06-03 at 15.33.27

Did I get the response I was hoping for? I did, and I am really happy that many of my personal decisions and choices have payed off and have gotten me the views I ended up with.

What would I change next time? As mentioned throughout this blog, I have definitely learned that script/plot/story writing is not my strong suit which ultimately lead to a slow start for my film rather than an intense buildup. However, this I will of course talk about in much more detail in my final reflection.

 

Budget

I had initially done a very short and basic ‘budget’ for my short film when creating my treatment, I decided that once I had completed my production and was onto post-production I could reflect on this and pick apart what my budget would have looked like more realistically. In this blog I wanted to go through a list of the resources I used and how much that costed as well as anything I would have to consider if this were a professionally done short film.

First though, here is a screenshot of my original ‘budget’. I didn’t really understand how much detail this needed to seem professional when I was initially creating this and so I didn’t really do any research into this. I decided to be brief in this as for this project, when creating this, everything was either free or I already owned, that changed a little once I got going with the production so this blog will be discussing the prices of all my resources so that I can put together a more accurate budget for what this film would have needed.

Screen Shot 2019-06-07 at 13.29.52.png

Equipment: My equipment consisted only of my Canon 750D DSLR camera and my Neewer RL-12 Ring Light, both of which I owned prior to the time of working on this project. However the camera is priced at around £350 – £500 (some places charge different and I can’t remember where exactly I bought it from) and the ring light was around £100.

Locations: Both locations I used were completely free for me to use as the first location was my own home and so I didn’t need to and still don’t need to factor that into the budget. The second location was a barn at a friends house and so, again, I had nothing to pay for, however, theoretically let’s put this at between £50 and £100 a day to hire out.

Actors: Again, my actors were all free and were happy to help with no pay as they were all either family or friends, however, I’ve had a look on the internet and it seems many people would say between £50 and £100 should be an average pay for acting in a short film (https://www.quora.com/How-much-should-you-pay-an-actor-for-a-short-film & https://www.reddit.com/r/Filmmakers/comments/3i9yfo/for_a_student_project_how_much_should_i_pay_my/). So multiplying that between the 4 actors I had this would come to between £200 and £400 just for actors.

Post Production: All of my post production was done at college in our edit suite, which means all the editing software is already paid for by college and I didn’t have to put any money towards this, just my time. Although for the sake of putting together a budget, I want to see how much Final Cut Pro actually is so I can gather an idea of how much I may have had to pay. According to Apples download link it would cost around £299 to download and use and own myself.

Travel: I thought it would be important to factor in the cost of the travel, and as I did all the driving to and from all the locations (including to and from Cumbria) but didn’t really know how to accuratly estimate the cost of my travel. So, I went onto the AA ‘Mileage Calculator’ and entered my route into there and it gave me this:

Screen Shot 2019-06-08 at 16.21.41.png

 

Since I did not only do this journey once, but 4 times specifically for filming, plus a little extra driving within the two destinations, this would work out to around £50, give or take just for the travel.

Costumes & Props: The majority of my props were old mirrors I found at home and that I had prior to filming or even planning this project so I won’t factor those into the budget, and then the majority of the rest of the props were found at the location once I was there and I had permission by the owner to use them all for free. Having said this, I did buy a lot of extra candles for my practical lighting, I bought 4 sets of 5 candles at £4.25 a pack from IKEA, so that is an extra £17 onto my budget.

In terms of costume, I bought 3 black hooded cloaks online for my cult member actors to wear during the nightmare sequence, these were £14.99 each and so came to £44.97 all together.

Promotions: Since I did my own promotions for this short film on my Instagram, I also don’t need to fator in a price for that, but, since I was planning to enter into film festivals – which due to these prices, I didn’t end up doing, but may still do since many of the deadlines are still open until later this year – I felt it necessary to factor in the submission fees for the three film festivals I looked into entering.

Below are the screenshots of these submission fees, all together totaling $72, roughly £59:

Screen Shot 2019-06-08 at 16.44.33Screen Shot 2019-06-08 at 16.45.18Screen Shot 2019-06-08 at 16.46.08

Overall Budget: So, now, adding up all the prices my budget at its highest would be £1570, and at its lowest would be £1000, overall pretty expensive for what ended up being only a 4 and a half minute long film.

 

Other Audio Editing

Since I have already written about the majority of my audio editing in one of my previous blogs, this blog will most likely be a lot smaller and will just go over anything I neglected to mention in that last audio blog. The audio I will be referring to in this blog is all within one scene, scene 3 or the nightmare sequence, other than in this scene, none of my other audio was edited in any other way that cutting the tracks to fit the length of my short film, but that was it. Whereas in my nightmare sequence there was a lot more involvement into the audio, all of which I either talked about in the other blog or will be talking about in this blog.

The only real ‘technique’ or Final Cut feature I used was ‘reverse audio’, this does exactly what the name states: reverses audio. I decided that in order to make the scene feel as disturbing and uncomfortable as possible that I would add in some harsh and jarring sounds alongside the chanting. So, for this, I took some of my chanting clip and reversed it, which wasn’t too noticeable but definitely added some more depth to the scenes audio, as well as getting some various glass braking/smashing sounds from within the Final Cut audio library and reversed those too. the combination of both of these distorted pieces of audio scattered throughout this scene I feel really helped bring it up a notch and make it a lot more intense than it was without them.

Screen Shot 2019-06-07 at 10.27.05Screen Shot 2019-06-07 at 10.30.01

I didn’t really do much else in terms of audio ‘editing’ other than raising and lowering the volume on some clips and adjusting the speed of some of the heartbeat clips in the nightmare sequence to suggest that Ella is getting more scared when her heart rate increases.

Basic Visual Editing

I decided that, instead of making each day that I edited into a separate blog, I would just combine all the editing work I did into 3, or maybe 4, blogs, one about the audio, one about the basic visuals (this one) and one about the extra visuals (filters and colour correcting etc) where I can go into detail about what I did, how I did it and what effect it had on the finished film. Although my short film only ended up being a total of around 4 and a half minutes long, it took me over 2 weeks to edit from start to finish. This included putting everything in order and cutting my clips, adding in the audio, and editing that to fit the visuals, as well as all the extra editing like transitions, filters and colour correcting. I only ended up completing all my editing work on Tuesday (21st May) which was way after I originally planned to be done with editing, this meant I didn’t have much time to write my editing blog before uploading my film to YouTube in time to get a decent amount of feedback. In this blog I wanted to go through the different parts of my editing section by section and go into as much detail as possible about what I did and why I did it.

Putting everything in order: This was the first thing I did when I got into the edit suite, I sat down with my shot list and script in front of me for reference and put all the shots in the order they are in on my shot list. I didn’t worry too much about the length of these shots at this point because I knew it would be easier to edit everything once it was in the right place rather than editing individual clips before they were in a cohesive order.

Once everything was in an order that I felt made sense and that matched up with my script and shot list, then I went back and started editing the length and durations of the clips. This took what was initially around 15 minutes of footage down to around 6 or 7 minutes, and then eventually down to 4 and a half minutes by the time all my editing was complete. I think doing my editing in this order really helped me not get overwhelmed or stressed about the individual clips right from the begging and also helped me keep my work true to the initial planning. After editing the length and durations of the clips I could start getting a little more creative with the clips and so started to move some clips around and cut come clips and replace them with a different angle of the same shot etc.

Nightmare sequence: The nightmare sequence was actually one of the first sections of my short film that I edited the style of and added any audio to, I wanted to focus on this part of my film first as I already had a specific vision for how I wanted this took look. I also felt that this was the most important scene to my whole short film and the story and so I felt it deserved the most attention to detail. Since this scene of my film is a dream/nightmare I felt it allowed a lot more room for creativity in terms of editing, I didn’t need to worry about continuity as much as I did for the rest of the film and there was more room for the style to be much more disjointed and jumpy. 

Screen Shot 2019-05-21 at 15.32.58

I started editing this scene the same way I started editing everything else, by putting all the clips in an order I felt made some sense and that, again, matched up with my original planning. I then added in the audio of the chanting, an edited version and a no edited version to keep the actually dialog clear, and once I had that audio down I could start editing the more ‘creative’ and disjointed parts of this scene. After re-filming and getting a lot of shots of blood dripping down walls and blood pools on the floor etc I could then start adding them into my nightmare sequence. I added in lots of these shots across this scene, and to make it feel more disturbing I cut each of these shots down to around 1 second(ish) each so that the flashes of blood would make the audience feel uncomfortable and squeamish but would still fit in with the idea of sacrifice and Ella’s back and arm wounds.

Focus issues: As I mentioned in my filming blogs and my re-filming blog, I had quite a few issues with getting my camera to focus and so a lot of my footage has a lot of unintentional ‘focus pulls’. Now some of these I wanted to purposely keep in because, in my opinion, I think some of them really do look quite good, however, there were a few shots that, once I had almost finished editing and was looking back at my work, I was really not happy with because of these focusing issues. This meant having to cut out quite a lot of footage from my first two scenes, this took my film from being around 4 minutes 45 seconds to around 4 minutes 25 seconds. To many people 20 seconds probably doesn’t sound like a lot of time but in terms of film and 20 seconds of footage, it really is quite a large chunk of footage I had to remove.

Overall I do think this was for the best and did result in my short film looking better in the end but it was very frustrating as this then left me with random cuts that I had to try and hide. So, again, I was back to getting different angles of these shots and placing them in ways that it would cover the cuts but wouldn’t look like that was their only purpose. There were a lot of card shuffling shots that this was the case in and although I prefer the way it all looks now, it was definitely frustrating to say the least.

Title and credits: Although this seems like the easiest and least concerning part of the editing process, I actually went back and forth for quite some time when I was deciding how I wanted these two elements to look. Since my title is placed a few shots in, you can’t ignore it or miss it and so there is more pressure for it to fit the horror aesthetic and to look like it fits there rather than look like it was just thrown in. I tried a lot of different fonts, some more traditional and gothic and some more modern and bold, I ended up going for a ‘stencil’, ‘spray paint’ looking font which I personally think fits quite well after all this is a more modern day horror film rather than an older style traditionally gothic horror.

Screen Shot 2019-06-07 at 10.27.29Screen Shot 2019-06-07 at 10.51.15.png

I also mirrored the use of this font in my credits, I think credits are commonly such an afterthought and kind of get thrown at the end with no consideration of how they look so I wanted to make sure they seemed as important to the short film as everything else did. I over-layed the credits text, in the same font as the title, over the shots of blood dripping down the walls etc. I felt this worked quite nicely as these shots had already been seen in the film, even though it was just for a few seconds in the nightmare sequence, and so didn’t seem as random as a black background would seem, in my opinion.

All in all I think the basic editing of putting the clips in their places, editing their lengths and durations, and editing the title and credits all contributes as much to the overall atmosphere, and therefor success, of the film as any other aspect of the pre-production does, and I am very happy I took the time to focus on this.

 

 

Promoting on Instagram

I decided that, as well as having my short film on YouTube, that it would benefit from some other kind of promotion so that people know where to go to see my short film. So, I decided to promote my short film on my make-up artist Instagram, I wanted to promote it here for a few reasons, first because, as well as being the director, producer and every other role, I was the make-up artist for this short film which is what my Instagram is about. And secondly, my Instagram is set to the business setting so I can see all the insights and analytics of my page, including information about my audience like age and gender which shows that the audience I have on my Instagram page is the same audience that I am trying to reach with my short film.

I typically post in sets of 3 on Instagram so that my page is very appealing to look at and looks clean and clear, so to match this style I had to post 3 posts to promote this film in order to not mess up the look of my page. As this page is a makeup account, the rest of my pictures are obviously quite bright and colourful, so to help these posts stand out against this I posted 3 completely monochrome stills from my short film. Each had the same description explaining what this post was for and sending the viewers to the link in my bio that would send the, to my video.

Screen Shot 2019-05-23 at 15.54.10

Screen Shot 2019-05-23 at 15.54.42

Another advantage to using Instagram to promote my work is that I could utilise the use of hashtags. Hashtags are very important on Instagram and help get your post to people who may not follow your work through using relevant hashtags, you can use up to 30 at a time to increase the chance of getting your post seen by more people. Here is a screenshot of the hashtags I used to promote my work:

Screen Shot 2019-05-23 at 16.12.39.png

Although I am sure all this extra promotion will help my work get seen and I am happy enough with just this, plus shares on Facebook and other social media platforms, to help my work get seen by a wider audience, I do wish the ‘swipe up’ option was available for me to use. The ‘swipe up’ feature is used very commonly but celebrities or YouTubers to promote a video or website or any type of link, I had never looked into this really before now and didn’t really know how to use it but thought it would be a great way of promoting my work some more. This feature makes it a lot easier for people to get to my YouTube link without having to leave the Instagram app or go onto a separate part of the app to find a link. Unfortunately this is what I found when googling about how to use this feature:Screen Shot 2019-05-22 at 19.11.24.png

This is a real shame because I am neither verified or have over 10,000 followers, I really think if this feature was available for me to use it could have helped a lot but, oh well, its not and I am still more than pleased with the amount of promotion I can do.

 

Uploading to YouTube

YouTube link: https://www.youtube.com/watch?v=-LCOw_9raPg&t=1s

As I mentioned in one of my previous blogs, I would be posting my short film to YouTube and doing a little bit of promotion on Instagram. I wrote a blog discussing why I want to post on both these platforms and mentioned the more advanced features for viewing analytics Instagram has that YouTube doesn’t have. However, since then I uploaded my short film to YouTube and was shocked by the amount of other features there are on YouTube that I knew nothing about prior to uploading. In this blog I want to discuss the uploading process and some of the features and tools available on YouTube that I didn’t know about, or at least didn’t know how to use, before now. I also want to touch on some of the more basic and obvious things I did while uploading my short film, like writing the description and title, and how they will hopefully help with engaging my audience and reaching more viewers.

Title & Description: – I decided while writing the title that instead of just putting “Satan’s Game” which is the film name, I wanted to put “Satan’s Game – A Short Horror Film.” I did this because when I was doing research and looking for short horror films to pull inspiration from, I typed into YouTube “short horror film” and the first page of results was films with that somewhere in their title. I think by putting that in the title it, A, gives people an idea of what they are watching and B, may help the film get seen by more people who might be searching for a short horror film and not just my specific film. I wanted to do as much as I possibly could to get a wider audience for my film so that i can get as much feedback and as many views as possible.

I then went on to write my YouTube videos description, I didn’t want the description to be too long of to be an essay of its own, however I knew what I wanted to say and so had to put all of that into a short and sweet little description. I wrote a brief synopsis of the film, screenshot below, the same synopsis that I wrote for my submission to the film festivals as well as also adding in a little bit of information about this being a college project. As well as putting in this info I also linked a questionnaire in the description and asked for feedback either through the questionnaire or through the comments on the video. I did this because obviously I need this feedback for the project but also because I want to engage the audience and hopefully make my video a topic of discussion. Wether thats a small or large discussion, I just think gathering peoples real opinions and insight on my work will not only benefit this project but will also benefit me as I continue to grow my skills in film making.\

Screen Shot 2019-05-21 at 23.11.10

Video Tags: I watch YouTube a lot and so I knew about adding tags to videos and that they can help get your video recommended to audiences who watch other videos with similar tags. I put various tags related to horror and film so I am really hoping this helps recommend my short film to a wider audience. I have never really posted too much to YouTube and so, though I know about tags and what they’re supposed to do, I have never had much experience with using them so we will just have to see how my analytics look after the video being up and live for a few days.

Screen Shot 2019-05-21 at 23.11.19

Poll Card: I added a ‘poll card’ towards the end of my video asking people wether they enjoyed the short film or not, I think adding this in, again engages and interacts the audience and can be another way of getting feedback from them. I decided to put this card near the end of the video so that the audience can first of all gather their thoughts and can actually build an opinion on my short film but I also didn’t want the poll card after the credits as by that time most of the audience will have most likely clicked off and finished watching the video. I am hoping that the poll card will engage the part of the audience that doesn’t have the time or effort to comment and/or fill out the questionnaire, as it is such an easy thing to answer and is right there on the video, so they don’t have to go through the hassle of getting redirected to another page etc.

Screen Shot 2019-05-21 at 23.12.53

YouTube Analytics: Although I have no analytics to look at quite yet, I am very pleased to see the amount of information YouTube shows here as it makes it a lot easier for me to get n idea of how many people watched, who they were, and how long they watched for, without having to ask or go back to Instagram to check the analytics there. I of course don’t have much to go off of right now but from what I can see there is a lot of information that will be very helpful to me when figuring out how well my film did and may help me evaluate what went well and what may nit have.