I have decided that, as well as entering into film festivals, I am going to be uploading my short film to YouTube as well as promoting it on my business Instagram. I have decided to post my work on these two platforms for different reasons and will talk about why I chose these platforms and what benefit I think they will have on my work in this blog.

Why YouTube? I personally think that for any video, YouTube is the best place to upload onto and is where most people will search for and expect to see this kind of work; I also think it is a lot easier to link to my Instagram, which I will discuss next. YouTube is where I have been finding all of the other short horror films I looked at earlier in my research stages and it is where I would personally go to for this kind of entertainment. This platform also gives me a place to ‘tag; relevant topics, so I will be able to tag subjects such as ‘horror’, ‘short film’ and ‘independent film’. I have considered other platforms, like Facebook and Instagram, as my main platform to post this film, but felt none of the others would help my work get noticed as much as it will hopefully do by posting on YouTube, which is why I am going to be posting initially on there and then just promoting it on my Instagram rather than showcasing it on my Instagram.

UPDATE: Since looking into the YouTube platform a lot more I have realised there are places to show analytics and lot of other really interesting and useful features. I want to go into more detail on these in a blog about posting my work and what I did to my work once I got into uploading it to YouTube because there is a surprising amount of things I could use to my advantage and talk about in a separate blog.

Why Instagram? I will be promoting my work on Instagram as I already have an active following for my make-up artist business and since I was the make-up artist for this film, along side every other role, I felt it would be fitting to promote my work through Instagram. I have chosen Instagram to promote my work as I feel I can reach the audience and age range I am looking for here and, since I am using a business account, I can see the insights and analytics to see how many people are seeing this and how many people are taking ‘actions’ from this post, this means that when I put my YouTube link in my Instagram bio, I will be able to see if people click this from seeing my post. I will also be sharing my work on Facebook too but will not be promoting my work the same way I will be on Instagram.

I will be posting my YouTube video a day or so before promoting it on my Instagram as I am keen to see how my film goes without any other promotions, I don’t really know how my YouTube video will be found without any other promotion so am very curious to see how this goes.